Dossier
Tank Day promotion
Coverage of Tank Day promotion in the Nexus archive.
- Starbucks sees sales drop, mass protests in South Korea after ‘Tank Day’ promotion for massacre that killed 2K people
Starbucks faced sales declines and mass protests in South Korea after a controversial 'Tank Day' promotion linked to a historical massacre that killed 2,000 people. Activists destroyed Starbucks cups outside a store near the site of the military crackdown, accusing the company of trivializing the event.
- Starbucks faces South Korean backlash following campaign echoing 1987 massacre
Starbucks in South Korea faces ongoing backlash after its 'Tank Day' promotion was perceived as referencing the 1980 military crackdown that killed hundreds of pro-democracy protesters. The campaign was scrapped, but public anger persists, prompting the chairman of Starbucks' local owner to issue a second apology.