Dossier
Sundance Institute
Coverage of Sundance Institute in the Nexus archive.
- TikTok has been quietly testing a paid micro-drama app that costs $20 a week
TikTok is testing a paid micro-drama app called LimeShorts in the US, offering a freemium model with weekly or annual subscription options. The app competes with services like ReelShort and DramaBox, and is part of TikTok's broader strategy in the micro-drama industry, which reached $1.4 billion in the US last year.