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The Nexus
BUSINESSJul 23 · 18:07 UTCBUSINESS INSIDERDan Whateley ([email protected])

TikTok has been quietly testing a paid micro-drama app that costs $20 a week

TikTok is testing a paid micro-drama app called LimeShorts in the US, offering a freemium model with weekly or annual subscription options. The app competes with services like ReelShort and DramaBox, and is part of TikTok's broader strategy in the micro-drama industry, which reached $1.4 billion in the US last year.

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Mentioned
TikTokorganizationLimeShortsorganizationReelShortorganizationDramaBoxorganizationIssa RaepersonSundance InstituteorganizationMytopiaorganizationmicro-dramatopic
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