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Soho store

Coverage of Soho store in the Nexus archive.

Earliest in view: Jul 31 · 20:51 UTCMost recent: Jul 31 · 20:51 UTC

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BUSINESSJul 31 · 20:51 UTCNY POST
Brandy Melville lays off TikTok star Allegra Pinkowitz from Soho store despite drawing throngs of tweens
Brandy Melville laid off Allegra Pinkowitz, a teen TikTok star known for attracting young girls to the brand, from its flagship Soho store. The company faces criticism for the decision despite her role in drawing crowds.