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The Nexus
BUSINESSJul 31 · 20:51 UTCNY POSTTaylor Herzlich

Brandy Melville lays off TikTok star Allegra Pinkowitz from Soho store despite drawing throngs of tweens

Brandy Melville laid off Allegra Pinkowitz, a teen TikTok star known for attracting young girls to the brand, from its flagship Soho store. The company faces criticism for the decision despite her role in drawing crowds.

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Brandy MelvilleorganizationAllegra PinkowitzpersonTikTokorganizationSoho storeplace
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