Dossier
Scott Mezvinsky
Coverage of Scott Mezvinsky in the Nexus archive.
- KFC's Colonel is getting a glow-up
KFC is undergoing a global brand overhaul with new logo, packaging, menu upgrades, and restaurant redesigns to modernize while preserving nostalgic elements. The strategy aims to boost customer experience and compete with rivals like Chick-fil-A and Popeyes, particularly in the US market where sales remain stagnant despite global growth.