Royal Pop
Coverage of Royal Pop in the Nexus archive.
- Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls
The release of the Audemars Piguet x Swatch 'Royal Pop' watch sparked mob scenes and arrests at malls across the US, with massive crowds gathering to purchase the limited edition timepiece. The watch, retailing for $400-425, was released in-store only on May 16 and generated significant interest. Four people were arrested on scene, with one charged with second-degree assault.
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
The launch of limited-edition Swatch watches in collaboration with Audemars Piguet caused chaos in several European cities and New York, with hundreds queuing and French police firing teargas to restore order. The Royal Pop timepieces were highly sought after, leading to crowding and scuffles. Stores were closed for safety reasons in some areas.
- Swatch’s latest luxury collaboration is a $400 pocket watch
Swatch has collaborated with Audemars Piguet to create a new timepiece collection called Royal Pop, featuring eight pocket watches with colorful designs. The collection is inspired by Swatch's iconic Pop watches and Audemars Piguet's Royal Oak timepieces. The pocket watches are priced at $400.