Audemars Piguet
Coverage of Audemars Piguet in the Nexus archive.
- Audemars Piguet's watch prices remain stable after controversial Swatch collab
Audemars Piguet's watch prices have remained stable following a controversial collaboration with Swatch. The brand's Royal Pop collection, featuring brightly colored watches on lanyards, is part of its strategy to attract the next generation of collectors.
- The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable
The Swatch x Audemars Piguet launch was catastrophic and entirely predictable. The article questions why Swatch didn't take any measures to avoid it. The launch's failure was deemed utterly avoidable.
- Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls
The release of the Audemars Piguet x Swatch 'Royal Pop' watch sparked mob scenes and arrests at malls across the US, with massive crowds gathering to purchase the limited edition timepiece. The watch, retailing for $400-425, was released in-store only on May 16 and generated significant interest. Four people were arrested on scene, with one charged with second-degree assault.
- ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles
The launch of limited-edition Swatch watches in collaboration with Audemars Piguet caused chaos in several European cities and New York, with hundreds queuing and French police firing teargas to restore order. The Royal Pop timepieces were highly sought after, leading to crowding and scuffles. Stores were closed for safety reasons in some areas.
- Chaos at Swatch stores as collaboration with luxury watchmaker Audemars Piguet launches, with anger, arrests and huge groups cutting in line ahead of fans who'd waited all night
The launch of a collaboration between Swatch and Audemars Piguet at Swatch stores resulted in chaos, with huge groups cutting in line and arrests made. Fans who waited all night were left angry. The event was marred by disorder and frustration.
- AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It
Watch fans fell in love with colorful Royal Oak wristwatches that didn't exist, then the real thing arrived, and now fantasy is becoming a manufacturing opportunity. The AI-promised Audemars Piguet x Swatch Wristwatch will be delivered by China. This marks a new development in watch manufacturing.
- Swatch’s latest luxury collaboration is a $400 pocket watch
Swatch has collaborated with Audemars Piguet to create a new timepiece collection called Royal Pop, featuring eight pocket watches with colorful designs. The collection is inspired by Swatch's iconic Pop watches and Audemars Piguet's Royal Oak timepieces. The pocket watches are priced at $400.