Dossier
Ranjith Roy
Coverage of Ranjith Roy in the Nexus archive.
- Taco Bell’s quick action on removing lettuce, $1 Mexican Pizza special work to win over diners, investors
Taco Bell's same-store sales declined 2% in the July-September period due to a cyclospora outbreak linked to shredded lettuce, but sales have improved after the chain removed the lettuce and offered promotions like $1 Mexican Pizza. Yum Brands, Taco Bell's parent company, reported recovering sales and attributed the improvement to quick containment and transparent communication.