Q9

Audi CEO Gernot Döllner emphasizes a shift toward localized car designs tailored to specific markets, exemplified by the new Q9 SUV developed with U.S. customer preferences in mind. The strategy includes adapting features like cup holders and interior layouts based on feedback from surveys such as JD Power, reflecting a focus on regional demands amid global trade challenges.

Audi is set to unveil its new flagship model, the Q9, a full-size SUV, which will be launched later this summer. The Q9's interior features a mix of different textures and acres of digital real estate. The vehicle's design was inspired by Audi's 2021 Grandsphere concept.