Dossier
Audi AG
Coverage of Audi AG in the Nexus archive.
- A global brand but local cars is Audi's future, says CEO
Audi CEO Gernot Döllner emphasizes a shift toward localized car designs tailored to specific markets, exemplified by the new Q9 SUV developed with U.S. customer preferences in mind. The strategy includes adapting features like cup holders and interior layouts based on feedback from surveys such as JD Power, reflecting a focus on regional demands amid global trade challenges.