Dossier
Prudential Financial Inc.
Coverage of Prudential Financial Inc. in the Nexus archive.
- Prudential Financial's lead marketer says taste will win out over 'generic AI'
Prudential Financial's chief brand and marketing officer, Richard Parkinson, discusses the 'Keep Asking' claymation ad campaign for PGIM, which targets problem-solving customers. The campaign uses a raised hand as a universal symbol for questioning and broke conventional advertising norms, despite initial internal hesitation. Parkinson emphasizes the importance of differentiation in marketing amid AI's growing role.
- Prudential Profit Rises Even as Firm Grapples With Japan Pause
Prudential Financial Inc. is scheduled to release earning figures on February 6, 2018, despite grappling with a Japan pause. The company's profit rises, indicating a positive financial outlook. Prudential Financial Inc. is headquartered in Newark, New Jersey.