Dossier
Protein Craze
Coverage of Protein Craze in the Nexus archive.
- Beyond targets new customers with a protein drink
Beyond is launching new plant-based protein products to target new customers and regain those lost in the protein craze.
- Americans are eating up the meat industry's health claims
The article discusses the growing trend of Americans consuming protein, driven by health claims from the meat industry, with recent federal support boosting the craze. Federal officials have played a role in promoting these health-related protein consumption trends.