BUSINESSLA TIMES — BUSINESS
Beyond targets new customers with a protein drink
Beyond is launching new plant-based protein products to target new customers and regain those lost in the protein craze.
Related Signal
Adjacent reporting
- McDonald's rolls out new 'protein' menu badges, and social media users question the numbers
- Boom in protein coffee industry fueled by muscle loss concerns
- US Army goes green-ish, wants soldiers munching on plant proteins
- Whey protein is running out as food companies put it in everything
- From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom
- Popular 'health' foods face major recipe changes as 'protein maxxing' craze drives major shortage of key ingredient