Project Helix

Microsoft is considering restructuring its Xbox division, including potential layoffs, reevaluating the next-generation Project Helix console, and exploring options to spin off the business into a separate entity. The company has not ruled out turning Xbox into a subsidiary, joint venture, or selling it entirely to improve sustainability.

Microsoft is reevaluating its next-generation Xbox Project Helix console and exploring 'radically different' console business models due to the RAMageddon crisis. Xbox CEO Asha Sharma and strategy chief Matthew Ball emphasized the need to make the console affordable and flexible.

The Summer Game Fest 2026 highlights major gaming events in June, including showcases from PlayStation and Xbox, amid rising console and hardware prices. The industry faces challenges from Grand Theft Auto VI's November 19 release, which may delay other game launches. Xbox has postponed Project Helix news and Fable to avoid overlapping with GTA VI.

Microsoft hired Matthew Ball as the new chief strategy officer for Xbox to help with Project Helix. Matthew Ball previously ran an influential video game blog. This move is expected to improve Xbox's strategy ahead of Project Helix.

Xbox is introducing a new console boot animation and sound on May 13th, featuring the recently revealed Xbox logo with a glassy look. The new design is also being used in Microsoft's internal next-gen Project Helix. The update is part of ongoing changes to the Xbox brand.