Matthew Ball
Coverage of Matthew Ball in the Nexus archive.
- Xbox exploring ‘radically different’ console business models
Microsoft is reevaluating its next-generation Xbox Project Helix console and exploring 'radically different' console business models due to the RAMageddon crisis. Xbox CEO Asha Sharma and strategy chief Matthew Ball emphasized the need to make the console affordable and flexible.
- Microsoft hired an analyst with an influential video game blog to fix Xbox
Microsoft hired Matthew Ball as the new chief strategy officer for Xbox to help with Project Helix. Matthew Ball previously ran an influential video game blog. This move is expected to improve Xbox's strategy ahead of Project Helix.
- Xbox hires game industry analyst Matthew Ball to lead strategy
Microsoft has hired Matthew Ball as Xbox chief strategy officer, where he will lead strategy. Ball is a longtime gamer and game industry analyst who publishes an annual state of video gaming report. He has previously held roles at Illumination, Amazon Studios, Otter Media, and Accenture Strategy.