Private Label Manufacturers Association

U.S. grocery prices have risen sharply post-pandemic but remain elevated despite overall inflation slowing, a phenomenon economists call 'rockets and feathers.' Prices are expected to rise 2.7% this year, close to the historical average, as consumers shift to discount retailers and store brands to manage costs.

U.S. grocery prices have surged post-pandemic ('rockets') but remain elevated despite slowed inflation ('feathers'), with a 2.7% annual rise expected. Consumers are shifting to discount retailers and store brands amid persistent high costs, driven by factors like the U.S.-Iran conflict and reduced government food aid.

U.S. grocery prices have surged post-pandemic ('rockets effect') but remain elevated despite easing inflation. Prices rose 11.4% in 2022 and are projected to increase 2.7% this year, with factors like high gas prices and reduced government food aid slowing consumer spending. Shoppers are shifting to discounters and store brands to mitigate costs.