Primm family
Coverage of Primm family in the Nexus archive.
- Primm resorts, travel stops saved from closure with new operator
The Primm resorts and travel stops along the 15 Freeway near the California-Nevada border were saved from closure by a new operator, avoiding becoming a ghost town. The Primm family owns properties including Primm Valley Casino Resorts, Buffalo Bill’s Resort & Casino, and Whiskey Pete’s Hotel & Casino.
- Primm is a spooky shell of its former self. But the gambling oasis may have found a savior
The Primm Family, owners of a territory with three casino resorts and other businesses, has struck a deal with Las Vegas-based Terrible's to operate the properties. Terrible's, owned by the Herbst family, is known for its gas stations and convenience stores.
- Primm is a spooky shell of its former self. But the gambling oasis may have found a savior
The Primm Family has entered a deal allowing Terrible's, a Las Vegas-based company owned by the Herbst family, to operate their casino resorts and other businesses. The article describes Primm as a 'spooky shell of its former self' but suggests the deal could be a turning point.
- Primm is a spooky shell of its former self. But the gambling oasis may have found a savior
The Primm Family, owners of a territory with three casino resorts, has agreed to a deal allowing Las Vegas-based Terrible's to operate the properties. Terrible's is owned by the Herbst family, known for gas stations and convenience stores.
- Ghost-town casinos get stunning rescue after family finds last-minute buyer
The Primm family in Nevada secured a partnership with Las Vegas-based Terrible’s to rescue their at-risk casino resorts from closure. The deal prevents job losses and preserves Primm’s role as a budget-friendly alternative to Las Vegas, avoiding a July 4 shutdown.
- Casino boss defends closure of iconic Primm resorts amid backlash from founding family
Affinity Interactive CEO Scott Butera defended the closure of Primm Valley Resort & Casino in Nevada, citing financial unsustainability and ongoing losses. The decision, which will eliminate 344 jobs, has drawn criticism from the Primm family, who are working to revive the properties. The closures follow earlier shutdowns of Whiskey Pete's and Buffalo Bill's Resort & Casino.