Affinity Interactive
Coverage of Affinity Interactive in the Nexus archive.
- Ghost-town casinos get stunning rescue after family finds last-minute buyer
The Primm family in Nevada secured a partnership with Las Vegas-based Terrible’s to rescue their at-risk casino resorts from closure. The deal prevents job losses and preserves Primm’s role as a budget-friendly alternative to Las Vegas, avoiding a July 4 shutdown.
- Casino boss defends closure of iconic Primm resorts amid backlash from founding family
Affinity Interactive CEO Scott Butera defended the closure of Primm Valley Resort & Casino in Nevada, citing financial unsustainability and ongoing losses. The decision, which will eliminate 344 jobs, has drawn criticism from the Primm family, who are working to revive the properties. The closures follow earlier shutdowns of Whiskey Pete's and Buffalo Bill's Resort & Casino.
- Mad scramble underway near Vegas to save casino resort ghost town from total collapse
The Primm Valley Resorts family is working to revive the fading Nevada gambling hub after mass closure announcements sparked fears of it becoming a ghost town. The last casino hotel, Primm Valley Resort & Casino, is scheduled to close on July 4, putting 344 people out of work. The family is exploring options to revive the properties and prevent job losses.