Dossier
Prices Dropped promotion
Coverage of Prices Dropped promotion in the Nexus archive.
- Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court
The Australian Competition and Consumer Commission (ACCC) accused Woolworths of using deceptive marketing tactics in its 'Prices Dropped' promotion to mislead customers into believing they received genuine discounts. The landmark trial began in Sydney's federal court, following a similar case against Coles.