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Powerade

Coverage of Powerade in the Nexus archive.

Earliest in view: Jun 16 · 11:31 UTCMost recent: Jul 31 · 02:01 UTC
Co-mentioned in this coverage
FIFAorganization2Gianni Infantinoperson1Josh Kushnerperson1FIFA Forward Enterpriseorganization1Red Bullorganization1EUorganization1Glenn Micallefperson1hydration breakstopic1Netherlandsplace1Japanplace1Virgil van Dijkperson1Ian Wrightperson1BBCorganization1Foxorganization1
Recent coverage
  • BUSINESSJul 31 · 02:01 UTCPOLITICO EUROPE
    Football and politics, brought to you by Big Business (and energy drinks)

    The article critiques FIFA's plan to privatize World Cup commercial operations under Gianni Infantino, involving a venture capital firm led by Josh Kushner. It compares Infantino to Sepp Blatter and highlights concerns over excessive commercialization of football, including sponsored hydration breaks by Powerade. The piece also humorously speculates about corporate sponsorship of politics and sports.

  • WORLDJun 16 · 11:31 UTCBUSINESS INSIDER
    The European mind cannot comprehend US ad breaks

    FIFA introduced mandatory 3-minute hydration breaks for the World Cup due to hot weather, but broadcasters are using them to show more commercials, disrupting the game's flow. Soccer players and fans criticize the move as an American addition, with some teams using the breaks for tactical regrouping. Powerade sponsors the hydration breaks, visible in stadiums even on networks that don't cut to commercials.