Dossier
Ian Wright
Coverage of Ian Wright in the Nexus archive.
- The European mind cannot comprehend US ad breaks
FIFA introduced mandatory 3-minute hydration breaks for the World Cup due to hot weather, but broadcasters are using them to show more commercials, disrupting the game's flow. Soccer players and fans criticize the move as an American addition, with some teams using the breaks for tactical regrouping. Powerade sponsors the hydration breaks, visible in stadiums even on networks that don't cut to commercials.