Dossier
Penny Pritzker
Coverage of Penny Pritzker in the Nexus archive.
- Ralph Lauren CEO Patrice Louvet on magic, logic, and saying no
Patrice Louvet, Ralph Lauren's CEO, discusses restoring the brand's identity by balancing creative 'magic' with business logic after the company lost $1 billion in revenue by retreating from markets it wasn't proud of. He emphasizes strategic growth without diluting the brand's essence, even as opportunities like hotel expansions arise.