Natura

Natura, a Brazilian cosmetics maker, has launched a limited-edition Ekos Equilibrivm product line in partnership with pop star Anitta. The company is also the official sponsor of Anitta’s Equilibrivm Tour, using concert activations in five Brazilian cities to drive consumer engagement and potential sales.

Natura shares rose over 5% despite the company warning of a steeper-than-expected revenue drop, as investors focused on improved profit margins. The announcement was first published on The Rio Times.

Advent has reached an 8% economic position in Natura, Brazil's largest cosmetics maker, by owning 6.6% in shares and 1.4% through derivatives. This 8% threshold grants Advent two seats on Natura’s board.