BUSINESSJul 16 · 17:51 UTCTHE RIO TIMESRichard Mann

Brazilian Cosmetics Maker Natura Launches Ekos Equilibrivm Line with Pop Star Anitta

Natura, a Brazilian cosmetics maker, has launched a limited-edition Ekos Equilibrivm product line in partnership with pop star Anitta. The company is also the official sponsor of Anitta’s Equilibrivm Tour, using concert activations in five Brazilian cities to drive consumer engagement and potential sales.

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NaturaorganizationAnittapersonEquilibrivm TourtopicEkos Equilibrivm collectiontopicBrazilplace

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