Dossier
Mitsubishi Electric
Coverage of Mitsubishi Electric in the Nexus archive.
- Europe is warming to America's obsession with staying cool
Europeans are increasingly adopting air conditioning due to record heat waves, shifting attitudes toward cooling solutions. Sales of AC units by companies like Samsung and Midea have surged in countries such as Italy, Spain, and France. A market analyst notes this trend is structural, reflecting long-term changes in European climate adaptation.
- As Europe roasts in a heatwave, Asia's air conditioner makers grab some cool cash
A heatwave in Europe has driven increased demand for air conditioners, benefiting Asian manufacturers like Samsung Electronics, Midea, and Mitsubishi Electric. Sales in key European markets such as Italy, Spain, and France have seen double-digit growth, with portable units like Midea's PortaSplit selling out in some channels.