Dossier
Alexandre Loeur
Coverage of Alexandre Loeur in the Nexus archive.
- Europe is warming to America's obsession with staying cool
Europeans are increasingly adopting air conditioning due to record heat waves, shifting attitudes toward cooling solutions. Sales of AC units by companies like Samsung and Midea have surged in countries such as Italy, Spain, and France. A market analyst notes this trend is structural, reflecting long-term changes in European climate adaptation.