Michael Preysman
Coverage of Michael Preysman in the Nexus archive.
- Everlane, Shein, and the myth of sustainable fashion
Everlane, a direct-to-consumer clothing brand founded in 2011, initially promoted minimalist, affordable 'modern basics' with an invitation-only model. Over time, it shifted to higher prices and opened physical stores, while also committing to sustainability goals like reducing carbon emissions and using organic cotton. The article questions the brand's sustainability claims and its evolving business strategy.
- Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane
Shein, the Chinese fast-fashion giant, is acquiring Everlane, an eco-friendly clothing retailer founded in 2011. The deal was confirmed through a letter to Everlane employees from CEO Alfred Chang, though the purchase price was not disclosed. This acquisition represents a significant shift as Everlane built its brand on sustainability and ethical sourcing, values that contrast with Shein's fast-fashion model.