Dossier
Highlighted Answers
Coverage of Highlighted Answers in the Nexus archive.
- Google explains how it will infuse ads into AI answers
Google announced new AI-powered advertising formats designed for its transformed search engine that integrates Gemini 3.5 Flash. The company introduced two new ad types—Conversational Discovery ads and Highlighted Answers—that will appear alongside AI-generated responses to keep users engaged and generate revenue.