Dossier
Elizabeth Reid
Coverage of Elizabeth Reid in the Nexus archive.
- Google explains how it will infuse ads into AI answers
Google announced new AI-powered advertising formats designed for its transformed search engine that integrates Gemini 3.5 Flash. The company introduced two new ad types—Conversational Discovery ads and Highlighted Answers—that will appear alongside AI-generated responses to keep users engaged and generate revenue.
- Odd Lots: Google’s Liz Reid on Search in an AI World (Podcast)
The article discusses how AI models like ChatGPT, Claude, and Google's Gemini are shifting user behavior away from traditional search engines, creating tension for tech companies reliant on search-based advertising. Elizabeth Reid, Google's VP of search, addresses this transition in a podcast episode.