Dossier
HOVERAir
Coverage of HOVERAir in the Nexus archive.
- Aviation executives want nothing to do with the word 'drone'
Aviation executives from three Chinese autonomous aviation tech companies avoid using the term 'drone' due to its negative associations with death and security risks, preferring terms like 'self-flying camera' or 'flying car.' The companies are promoting rebranding efforts amid global expansion, though one faces U.S. regulatory barriers.