Dossier
GigU
Coverage of GigU in the Nexus archive.
- Uber now keeps most of the fare from your ride in some cities, according to a new driver study
A study by Len Sherman of Columbia Business School found Uber's take rate in ride-hailing fares has risen above 50% in some cities, up from 15-20% a decade ago. Uber disputes the findings, claiming an average take rate of 21% in Q3 2025. The analysis tracked three drivers' data across Dallas, Miami, and Tampa over nine years.