Fortune Business Insights

Dates are gaining popularity in the U.S. and U.K. as a healthier alternative to ultra-processed snacks, with U.S. sales rising 33% in 2025 and projected to reach $1.6 billion by 2034. Social media trends and health benefits, such as improved gut health and natural sweetness, drive demand, while the Middle East and Africa remain the largest market for dates.

Neil Hershman, a young entrepreneur, turned a humble dessert shop into a rapidly expanding empire by acquiring and growing the 16 Handles frozen yogurt brand. He now oversees around 40 franchised locations and six of his own stores. The global frozen yogurt market is projected to grow to $2.65 billion by 2034.