Dossier
Ferrara
Coverage of Ferrara in the Nexus archive.
- Summerween is in full swing with candy brands leaning harder into the trend
The "Summerween" trend has seen Halloween candy and related products hitting shelves much earlier, building on promising sales results for major brands. Candy companies are fully embracing this shift, with retailers like Walmart launching seasonal decor and candy purchases occurring as early as before Labor Day. This trend is transforming Halloween into America's longest seasonal shopping occasion.