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Fan Experience

Coverage of Fan Experience in the Nexus archive.

Earliest in view: May 23 · 15:08 UTCMost recent: May 23 · 15:08 UTC
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  • TECHNOLOGYMay 23 · 15:08 UTCTECHCRUNCH
    Ferrari is using IBM’s AI to create F1 superfans

    IBM and Scuderia Ferrari HP are collaborating to use AI technology to enhance the Formula 1 fan experience. The partnership aims to create 'superfans' through innovative digital engagement strategies.

Fan Experience · Dossier · The Nexus