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The Nexus
TECHNOLOGYMay 23 · 15:08 UTCTECHCRUNCHDominic-Madori Davis

Ferrari is using IBM’s AI to create F1 superfans

IBM and Scuderia Ferrari HP are collaborating to use AI technology to enhance the Formula 1 fan experience. The partnership aims to create 'superfans' through innovative digital engagement strategies.

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IBMorganizationScuderia Ferrari HPorganizationTechCrunchorganizationArtificial IntelligencetopicFormula 1topicFan Experiencetopic
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