Esports World Cup
Coverage of Esports World Cup in the Nexus archive.
- Tech Now
The article covers highlights from the Esports World Cup in Paris and provides guidance on building a gaming PC. It focuses on technology-related topics without additional context.
- Gulf brands wade into gaming
Gulf brands are increasingly investing in gaming and esports, with Saudi Arabia's Savvy Games committing over $37 billion to games studios and esports through its Public Investment Fund. Brands like Nissan, Almarai, LVMH, and Sephora are partnering with regional gamers to reach young audiences, driven by the projected $217 billion global in-game advertising market by 2031. Successful campaigns, such as a 488% surge in Nissan test drive applications, highlight gaming's potential for measurable returns.
- War dents Saudi's efforts to diversify economy
Saudi Arabia is freezing payments to strategic advisers and consultants as the Iran war disrupts its economic diversification plans, causing the relocation of the Esports World Cup and withdrawal from LIV Golf. However, the conflict has paradoxically boosted the kingdom's oil export revenues to three-year highs thanks to Red Sea shipping access and rising global oil prices.