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Almarai

Coverage of Almarai in the Nexus archive.

Earliest in view: Jul 15 · 10:32 UTCMost recent: Jul 15 · 10:32 UTC
Co-mentioned in this coverage
Savvy Gamesorganization1Public Investment Fundorganization1Esports World Cuporganization1Nissanorganization1LVMHorganization1Sephoraorganization1Mordor Intelligenceorganization1Nabil Moutranperson1ShongXBongperson1
Recent coverage
  • BUSINESSJul 15 · 10:32 UTCSEMAFOR
    Gulf brands wade into gaming

    Gulf brands are increasingly investing in gaming and esports, with Saudi Arabia's Savvy Games committing over $37 billion to games studios and esports through its Public Investment Fund. Brands like Nissan, Almarai, LVMH, and Sephora are partnering with regional gamers to reach young audiences, driven by the projected $217 billion global in-game advertising market by 2031. Successful campaigns, such as a 488% surge in Nissan test drive applications, highlight gaming's potential for measurable returns.

Almarai · Dossier · The Nexus