Dossier
Electronic Arts
Coverage of Electronic Arts in the Nexus archive.
- Electronic Arts says it'll be a private company next week
Electronic Arts will become a private company next week by closing a $55 billion deal on August 4. The transaction is set to finalize by the specified date.
- ‘They kill games, we fight back’: the activists campaigning to keep video games playable
Companies frequently shut down online game servers, leaving players unable to access purchased titles. A group called Stop Killing Games is advocating for consumer protection laws to address this issue, as communities struggle to keep games alive through unofficial means.
- Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
Electronic Arts announced EA Advertising, a new platform enabling brands to advertise directly into gameplay through its games. The service allows brands to connect with fans via in-game elements like stadium signs and custom content.