Dossier
Christophe Poirier
Coverage of Christophe Poirier in the Nexus archive.
- KFC's design chief says brands are too obsessed with Gen Z
KFC's design chief, Christophe Poirier, argues that brands should avoid over-focusing on Gen Z and instead target broader audiences through evolving strategies. The company's new product line includes sauces like Chimichurri Ranch and Hot Honey, as well as Kwench beverages with boba and shakes, aiming to appeal across generations.