Dossier
Built-to-order homes
Coverage of Built-to-order homes in the Nexus archive.
- The CEO of KB Home has a plan to tempt first-time buyers into the market at last
KB Home CEO Rob McGibney outlined plans to address market challenges, including high borrowing costs and weak consumer confidence. His strategies involve promoting built-to-order homes and encouraging first-time buyers by allowing personalization, recognizing that younger generations value customization.