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The Nexus
BUSINESSAug 18 · 08:38 UTCFORTUNEDiane Brady

The CEO of KB Home has a plan to tempt first-time buyers into the market at last

KB Home CEO Rob McGibney outlined plans to address market challenges, including high borrowing costs and weak consumer confidence. His strategies involve promoting built-to-order homes and encouraging first-time buyers by allowing personalization, recognizing that younger generations value customization.

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Rob McGibneypersonKB HomeorganizationJPMorganorganizationBuilt-to-order homestopicfirst-time buyerstopicFICO scoretopic
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