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Brieane Olson

Coverage of Brieane Olson in the Nexus archive.

Earliest in view: May 27 · 22:12 UTCMost recent: May 27 · 22:12 UTC
Co-mentioned in this coverage
PacSunorganization1Gen Ztopic1Bloombergorganization1
Recent coverage
  • BUSINESSMay 27 · 22:12 UTCBLOOMBERG
    PacSun 'Co-Creating' Brand to Reach Gen Z

    PacSun CEO Brieane Olson highlighted the retailer's resurgence through co-creating with Gen Z consumers using live feedback loops. She emphasized brands must relinquish control to build 'brand and community trust' with young audiences.