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The Nexus
BUSINESSMay 27 · 22:12 UTCBLOOMBERG

PacSun 'Co-Creating' Brand to Reach Gen Z

PacSun CEO Brieane Olson highlighted the retailer's resurgence through co-creating with Gen Z consumers using live feedback loops. She emphasized brands must relinquish control to build 'brand and community trust' with young audiences.

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PacSunorganizationBrieane OlsonpersonGen ZtopicBloombergorganization
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