Beast Industries
Coverage of Beast Industries in the Nexus archive.
- MrBeast's chocolate brand sees growth slow after a sugar rush
MrBeast's candy company, Feastables, has experienced a slowdown in growth, with US sales volume rising 13% in 2025 compared to a 33% increase the previous year. The brand, central to MrBeast's business expansion, has introduced new leadership and product diversification strategies as sales plateau despite wide retail distribution.
- MrBeast has hired a team from an A16z-backed startup as he races to build a creator platform
MrBeast's company, Beast Industries, has hired a team from Andreessen Horowitz-backed startup Pietra to build a creator platform connecting brands and creators. Key hires include Pietra's CEO Ronak Trivedi and former Google/Uber executive Shiva Rajaraman. The platform aims to diversify MrBeast's ventures beyond YouTube into areas like commerce and membership programs.
- MrBeast's company sued by ex-employee over sexual harassment claim
An ex-employee has sued MrBeast's company, Beast Industries, over allegations of sexual harassment and workplace gender bias. Beast Industries has strongly denied these claims.
- MrBeast's company sued by ex-employee over sexual harassment claim
MrBeast's company, Beast Industries, is facing a lawsuit from a former employee alleging sexual harassment and workplace gender bias. The company has strongly denied these claims.
- Former MrBeast exec sues over ‘years’ of alleged harassment
A former executive at Beast Industries, Lorrayne Mavromatis, has sued the company for alleged harassment, being asked to work during maternity leave, and wrongful termination. The lawsuit claims a toxic, male-centric workplace with unwanted sexual advances and gender-based discrimination.