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The Nexus
BUSINESSJul 10 · 13:48 UTCBUSINESS INSIDERLucia Moses ([email protected])

MrBeast's chocolate brand sees growth slow after a sugar rush

MrBeast's candy company, Feastables, has experienced a slowdown in growth, with US sales volume rising 13% in 2025 compared to a 33% increase the previous year. The brand, central to MrBeast's business expansion, has introduced new leadership and product diversification strategies as sales plateau despite wide retail distribution.

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MrBeastpersonFeastablesorganizationBeast IndustriesorganizationWalmartorganizationTargetorganization7-ElevenorganizationNational Confectioners Associationorganization
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MrBeast's chocolate brand sees growth slow after a sugar rush · The Nexus