Aura

The Federal Trade Commission warns that scammers are targeting individuals previously victimized by fraud, using fake recovery offers and agency badges to extract more money. The Identity Theft Resource Center's 2026 report highlights that 25.6% of identity crime victims manage multiple incidents, while 62.1% of attempted identity misuse involves new account applications. Scammers maintain 'sucker lists' of victim data, enabling repeat targeting, and stolen Social Security numbers remain vulnerable to long-term fraud due to their irreplaceable nature.

Aura has introduced the Aura Ink frame, an e-ink photo frame that avoids a digital appearance, reimagining the traditional digital photo frame. The product is described as a significant refresh of a commonly cliché gift item.

South Africa's failing public services have led citizens to adopt private emergency response options, with tech platform Aura playing a leading role in this shift.

Aura's digital photo frames now automatically sync with Google Photos albums via Google's new Ambient API, eliminating the need for manual photo uploads. The update allows users to add photos directly from the Google Photos app or sync entire albums to keep frames updated.

Coolfly's Aura is praised for being colorful, clever, and flexible, but its signature feature is criticized for being more hassle than help.