Dossier
American Association of Advertising Agencies
Coverage of American Association of Advertising Agencies in the Nexus archive.
- Ads in New York must now label AI-generated ‘synthetic performers’
New York's law requires advertisements featuring AI-generated 'synthetic performers' to clearly label them, effective after being signed by Gov. Kathy Hochul in December. The law imposes penalties for non-compliance, includes exemptions for certain media types, and faces opposition from advertising groups while receiving support from SAG-AFTRA.