TECHNOLOGYJun 9 · 20:20 UTCWTOP DCWTOP Staff

Ads in New York must now label AI-generated ‘synthetic performers’

New York's law requires advertisements featuring AI-generated 'synthetic performers' to clearly label them, effective after being signed by Gov. Kathy Hochul in December. The law imposes penalties for non-compliance, includes exemptions for certain media types, and faces opposition from advertising groups while receiving support from SAG-AFTRA.

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Kathy HochulpersonNew Yorkplacesynthetic performerstopicAmerican Association of Advertising AgenciesorganizationSAG-AFTRAorganizationAI-generated mediatopic

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