Dossier
Affordable Vehicle Market
Coverage of Affordable Vehicle Market in the Nexus archive.
- Chrysler, Jeep, Ram to launch cars costing less than $40K in bid to win back customers
Stellantis announced plans to launch nine new vehicle models under $40,000 by 2030 across its Chrysler, Jeep, and Ram brands as part of a $70 billion strategic turnaround initiative. This move aims to win back customers in the affordable vehicle market segment.